A big mistake we’ve made in the past at Advance Your Reach is running a BIG event WITHOUT having a big community or following. We did them…but they were HARD to fill. Since then, we advise clients not to run their own events until they have a community established.
However, in this episode, Pedro Adao proves us wrong!
He filled seats for his first event WITHOUT having a large community, and spills the beans on how he did it – IN A VERY NICHE MARKET!! We also cover the economics of filling seats through paid advertising, the content you should bring to the table for live events, and how to be a great guest speaker!
Pedro Adao is the author of The Finished Life, and Retired and Free. He is the founder of Fortress Financial and of The 100X Academy, a movement of Christian Entrepreneurs who desire higher levels of income, influence, and impact throughout their life and their business. Pedro has been a long-time friend and joined us at Reach Live 2019 as a judge at the speak-off!
We also cover:
How Pedro filled the seats for his first event WITHOUT a large community or list (note: he essentially broke one of my “rules” for running your own BIG events, and pulled it off. Learn how!)
The magical power of creating a sense of “community” online BEFORE the live event date
The harsh reality of selling tickets online with paid advertising
The type of content you should be bringing to your own event that will make an audience WANT to show up live!
Invited to speak at someone else’s event? Here’s what you should do to your Signature Talk
Why live events are more important now more than ever
And much more!
Speakers That have Impacted Hals Life:
Bill Johnson
Heidi Baker
Up and Comings Speakers the world need to know about
Sean Cannell
I am Focused on Industry Leaders b/c I am trying to level up my events. So the Russell Brunson’s and Pete Vargas’s of the world
QUICK EPISODE SUMMARY:
1:28Welcome, Pedro!
2:20Who is Pedro Adao
4:04How God tricked Pedro
5:17The best question to ask yourself
6:20How Pedro launched an event with no list
7:16The worst way to sell tickets
10:08Why Pedro decided to have a live event
12:30How to honor your speakers
16:32 What Pedro looks for in speakers
21:20How speakers can serve events
22:50The worst thing a speaker can do
24:42The speakers who have impacted Pedro the most
25:23Pedro's favorite up-and-coming speakers
26:47Why Pedro thinks live events are still important
Thank you for listening! If you like this episode, I’d love for you to hang out with us each week Inside the Greenroom! Leave a review and subscribe wherever you listen to podcasts!
We want to hear from YOU! Have you been to an event that was amazing? Heard a speaker that inspired you? Know a Meeting Planner/Event Producer we should talk to? Or have a burning question you want us to ask? CLICK HERE and we will cover it on the show!