Now is the time to Innovate & Experiment with Will Curran
Now is the time to Innovate & Experiment with Will Curran
July 23, 2020
53:47
“Innovation is the ability to see change as an opportunity – not a threat” – Steve Jobs As one of the top names in innovation,
Steve Jobs pushed the boundaries of “how it’s always been done” and created a new wave of technology that changed how the world worked.
One of the most fascinating things about the Apple founder is that his most revolutionary ideas were actually a new take, on something old.
He made the computer more compact and accessible to the average home-owner, he made it possible for us to take music with us anywhere we go and made a phone with no buttons that introduced us all to a touch screen life.
Sometimes, the small tweaks are what lead to the biggest breakthroughs.
The virtual craze in 2020 due to the coronavirus is nothing new. You are probably an old pro, but just don’t realize it. If you have streamed a live video on social media, built a sales funnel, created a website, or hosted a webinar, you have created a virtual event.
We believe that now is the time to experiment, have fun, and innovate with your virtual events. Our guest today, on Inside The Greenroom shares the same sentiment.
Join Blair Nichols and founder of Endless Events, Will Curran as they talk about how you can take your virtual events to a new level.
Meeting planners, learn how you can create a better, more engaging experience for attendees with creative networking, breakout rooms, and how to create a better ROI for virtual sponsors.
Speakers, you will learn what Will and his team look for when booking virtual stages, and how preparing your tech and space ahead of time can help you show up more powerfully.
These are just a couple of things we cover in today’s episode of Inside the Greenroom!
Here’s what we cover:
How Will grew to be one of the biggest event production companies
The strategy behind a virtual exhibit hall
How digital marketing is connected to virtual events
Upgrade your sponsor’s investment
How to provide a better experience for everyone
How to bring the entertainment element to your virtual event
Why we are approaching webinar fatigue
Personalizing your attendee’s experience
Create more engagement by crowdsourcing
The importance of showing your personality as a speaker
8:47 How Will got his community on board with virtual events
13:21 How to make virtual sponsorships a good investment
18:38 What is your “why”
21:48 Virtual swag bags
25:04 How to bring entertainment into a virtual event
33:44 Getting the best speakers possible for your event
38:14 Why Will hates virtual backgrounds
40:00 The speakers who impacted Will the most
44:34 Wills favorite memory inside a greenroom
More About Will:
Founder & Chief Event Einstein
Endless Events
As the founder of Endless Events, Will Curran has been named one of the most influential people in the meeting & events industry, one of the 40 under 40 event industry leaders, 35 entrepreneurs under the age of 35, and Inc Magazine’s Coolest College Start-up all before graduating college. Will has been producing in-person and virtual events since high school when he started his first company and has now worked in the production of large event clients such as Emerald City Comicon, Anheuser-Busch, Warner Brothers, Morton Salt & Uber. His team’s mission is to simplify the event planning process by creating the equation for an event’s perfect solution. They also relentlessly seek to be the name in customer service in the events industry. From event logistics to business development to technical production, Will Curran has a diverse background in growing events and companies to the next level.