Ed Dale: How a Signature Talk Transformed his Business
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Welcome, Ed Dale, Inside the Greenroom!
You may have heard me say that I believe your GREATEST marketing tool is your Signature Talk…in this episode, we discuss the power of refining and spreading your Signature Talk using online stages! We also cover mixing value with sales, winning at product launches, and why you should engage in deliberate practice.
Ed Dale is one of today’s most renowned international marketing experts who I first met at the Traffic and Conversion Summit. Ed has launched several multi-million dollar brands and helped hundreds of thousands of entrepreneurs around the world get started in earning their very first dollar online and building a successful digital business.
P.S. – Want early access to our FREE upcoming online workshop? Click here to get on the early bird list if you want to learn how to grow your audience, scale big, and make a major impact!
We also cover:
- A misconception people believe when crafting their Signature Talk
- Secrets to improving your Signature Talk at a dramatic rate
- Why you should “fuse” delivering immense value & sales into a single talk – online or offline
- The flexible nature of online stages
- How to WIN at online product launches
- How many talks you need in order to succeed on both online and offline stages
- How Ed DOUBLED his conversion rate on stage (he went from a 7% to 14% conversion rate adjusting his Signature Talk)
- And much more!
Speakers That have Impacted Ed’s Life:
- John Carlton
Up and Comings Speakers the world need to know about
- Liam Austin
QUICK EPISODE SUMMARY:
- 0:02What to expect today!
- 1:52Meet Ed
- 2:37Ed's bio
- 4:48The power of a signature talk
- 11:51The result of Ed crafting his signature talk
- 14:51When your "closer" won't work
- 16:06Using a stage talk on a webinar
- 18:56Where Ed uses the AYR formula
- 19:50Your greatest marketing tool
- 22:48The power of online stages
- 27:33How to make more money
- 30:25Speed round
- 30:36The speaker who has impacted Ed the most
- 32:28Ed's favorite up and coming speaker
- 34:07Why live events are still important
- 37:07 Ed's favorite moment inside a green room
- 42:18 Ed's final thoughts
- 44:00My biggest takeaways
Connect with Ed Dale:
REACH Live Meeting Planner Track – get ALL the details here.
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