Split Testing: The Silver Bullet At Any Stage Of Business
Welcome speaker, entrepreneur, and expert market tester Andrew Muller Inside The Greenroom!
Hooks, headlines, graphics, speeches, and videos are some of the elements that we as entrepreneurs should be obsessing about when trying to grow our business. It is a priority to optimize these things whenever we can.
However, there is a crucial step during the processes that most people overlook and that can set you up for guaranteed success.
What is it? Testing.
Today we get to talk with Andrew about how he got into the world of market testing and how this method can save you not just money but time. Andrew gives some great insight into how you can test multiple ideas that will give you passive feedback from your ideal audience, allowing you to save time, solves problems quicker, and gain more ROI.
Whether you’re a speaker, entrepreneur, or meeting planner, have a large budget, or need to keep it small, market testing is the tool that anyone can use to understand not just what your audience needs but just what your audience will engage with. From online courses to testing your free gifts, market testing can give you the data on just what is working and how you can better impact your industry.
Here’s what we cover:
- How you can test topics on Facebook
- How to get a winning idea before putting it out there
- How you can test 100 ads on a shoestring budget
- How to address a problem that your audience will understand
- The importance of testing speaker topics
- Finding what your audience wants VS. what will ACTUALLY catch their attention
- How to pierce the market
- Why doing it wrong can give you a better look at what your audience wants
- The importance of testing speaker topics
- The 2 big pain points for your audience
- What rapid testing data means and how to use it
- How pre-vetting your audience can help with ads
- And much more!
LINKS:
Connect with Andrew:
- Website: andrewmullercreative.com
- Facebook: www.facebook.com/andrewmichaelmuller
- Email: andrew@andrewmullercreative.com
- LinkedIn: www.linkedin.com/in/andrew-muller
Connect with Blair:
Connect with us:
- Facebook: www.facebook.com/advanceyourreach
- Facebook: www.facebook.com/youreventsmatter
- Website: advanceyourreach.com
- Email: info@insidethegreenroompodcast.com
Learn More About our Stage Agency:
Influential Speakers in Kathryn and Michael’s life:
- Scott Adams
Episode Minute By Minute:
- 0:28 Welcome Andrew
- 1:46 Andrew’s origin story
- 6:55 The Value of a good idea
- 7:40 Testing for your ideal audience
- 15:11 How testing your ads can lead to more conversions
- 24:49 The emotional response for keyphrases
- 30:34 Andrews approach to event marketing
- 35:35 Social Proof sells
- 42:40 How to use split testing as a start-up
- 52:27 The speakers who have impacted Andrew the most
More About Andrew:
Before becoming a marketing entrepreneur, Andrew Muller worked for Microsoft in their PPC division. His company (Andrew Muller Creative) now specializes in a new type of hyper-agile market testing called The Market Testing Incubator, where he’s able to test hundreds of ideas in a month (his average market test costs $2.63) with the goal of lowering lead costs. He helps clients who are spending thousands on media buying a month but aren’t getting the ROI they need.
