Leveraging Thought Leadership: Engage Employees, Connect with Clients, and Generate Demand.
Leveraging Thought Leadership: Engage Employees, Connect with Clients, and Generate Demand.
September 3, 2020
54:16
Welcome to Inside the Greenroom! Today we speak with the founder and CEO of Acceleration Partners, a global marketing agency, Robert Glazer.
Gain some major insight into a foundation that will help launch you into a consistent long term virtual team, content marketing, and thought leadership. Robert is a master at content strategy and how you can stretch your content to gain stages, audiences, and even “breakthrough” and start to show the impact of your brand.
Speakers, learn about overcoming biases for agency speakers, how you can gain more audience by branding yourself as a speaker separately from your company, and building an inbound demand.
If you’re an Event planners or entrepreneur you’ll want to hear how direct connections and generosity can bring in some amazing opportunities and clients to take your event and business to the next level.
Here’s what we cover:
Building World-Class Remote Culture
How a book can be a breakthrough tool
How important is it actually to have the CEO as the main voice
How Robert grew a huge newsletter
How companies transition to Collective Thought Leadership
Why Robert never sells from stage
Overcoming biases for agency speakers
Building inbound demand for speaking
Give 110% on any stage no matter the audience size, people talk
How to make the most out of your content with Content strategy
45:48 The speakers who have impacted Robert the most
47:43 Roberts favorite moment inside a green room
More About Robert:
Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.